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The Great Escape Artist

Or: How We Turned "I Hate Surprises" into "Best Birthday Ever!"

The Quick Win

7 Days

Of Pure Iceland Magic

36 Hours

Planning Time

100%

Happy Spouse Rating

Picture this: Sarah walks into our virtual office (okay, it was a Zoom call, but let's be fancy here) with what she calls "Mission: Probably Impossible" – planning a surprise 40th birthday trip for her husband Mark, a man who once created a spreadsheet to decide which spreadsheet app to use. Yes, really. 😅

The Challenge (aka The Fun Part)

​A husband who "doesn't do surprises" (his idea of spontaneity is buying unplanned socks)

​A milestone birthday (no pressure, just potentially ruining a memory that'll last forever)

A wish list that included both "adventure" and "comfort" (make up your mind, Mark!)

The Plot Twist

During our deep-dive research (which may or may not have involved some light social media stalking), we discovered Mark's secret: a carefully hidden Pinterest board full of Iceland photos. Our spreadsheet enthusiast had a secret dream of chasing the Northern Lights while soaking in geothermal pools. Who knew Mr. "I Plan Everything" had a hidden adventurous side?

The King Findmore Magic

​A husband who "doesn't do surprises" (his idea of spontaneity is buying unplanned socks)

​A milestone birthday (no pressure, just potentially ruining a memory that'll last forever)

A wish list that included both "adventure" and "comfort" (make up your mind, Mark!)

The Happy Ending

Not only did Mark love every minute of it, but he even (gasp!) went off-schedule voluntarily to chase a particularly stunning aurora display. Sarah reports he now uses "that time in Iceland" as his go-to dinner party story, and she's officially earned the title of "Best Birthday Planner Ever" (though we know her secret weapon).

The Victory Dance Numbers

4 bucket list items checked off

3 Northern Lights sightings

1 very surprised (and happy!) husband

Countless moments of actual spontaneity (we have proof!)

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